Keywords/ Key phrase Research & Analysis
Based on client discussion, we conduct extensive research using varied tools and actual search data to find Keywords worth your investment. The keywords are selected on the basis of following
3 important factors:
Some of the tools we use are Google Keywords Tool, SEMRUSH, etc
Due Date: Completed within 7 Working days of the onset of campaign.
This activities will involves analyzing client’s top competitors on the major search engines and drawing a comparative report. This covers finding the competitors top keywords, their optimization strategies, backlinks, on page SEO factors etc.
Due Date: Completed within 3- 4 days of completion of keyword analysis and research.
Competitor Backlinks Analysis
We will look for backlink opportunities after analysing related competitors online. A monthly report will be provided for the same.
Analysis of Current Backlink Strategy and related actions
This is an ongoing activity which is done on a monthly basis. We will provide its monthly report.
Once the keywords/ key- phrases are mutually finalized we identify the best landing page/s for each or group of keywords/ key- phrases. We make sure the selected landing page/s is user friendly and relevant to product or service. Due Date: Completed within 2 days of approval of suggested keywords.
Benchmarking Selected Keywords Ranking
It will be a baseline report showing client site’s current position (before SEO) for the mutually agreed keywords/ key- ‐phrases. It helps us to target our work to improve these rankings.
Due Date: Completed within 2 days of approval of suggested keywords.
Benchmarking Website Traffic
It will be another baseline report showing the current traffic to client’s site (before SEO). It helps us to target our work to improve the traffic and compare at a later stage.
Due Date: Completed within 2 days of approval of suggested keywords
Regular Backlink strategies and Related Action like Backlink Audits
As soon as the keywords are finalized we will go start the back link building process. We will provide its monthly report. This will also conduct a link audit every quarter for this project.
We’ll perform a detailed technical SEO audit of the site. Which will covers review of the site against various technical criteria and design principles including the following:
- Crawl Errors
- Site Architecture Evaluation
- Programming Code Evaluation
- Webpage Design Issues
- Dead Pages/ Broken Links
- Duplicate Content/ Canonical URL Issues
- Site Download Speed Analysis
Due Date: Completed within 7 days of approval of suggested keywords.
SEO On-Page Optimization Report
This report will cover below mention on page optimization,
- Meta Tags Optimization
- Page Content Optimization
- HTML Code Optimization
- Image / ALT Tag Optimization
- Hyperlinks Optimization
- Internal Directory Structure Optimization
- Navigation Optimization
This step also covers suggestion on creation of new content pages if the site lack
Due Date: Completed within 5 days of approval of suggested keywords
Monthly reports will be shared with client, that will cover a keyword rank report, Traffic report, list of pending task and update on completed tasks.
Due Date: Will deliver this at the end of monthly billing cycle i.e. will be on 1st of Every Month.